陶博会来了!
The Fair is Here!
We are all excited to show to China and the world what we all have been working on for the past few months and hope that it is well received and liked to generate better sales.
But at the same time it means a new beginning. For me I have to change my mind set and start thinking right away on the new things we need to start working on immediately to be ready for the next show.
We can say that this process actually even started before today when we made our trip to Italy (Bologna) to check the trends of the ceramic industry, select a few designs and confirm our future strategic product development plan and the whole process starts all over again. It is actually a very difficult and never ending process of continuous improvement, change and learning that never stops and when you are trying to be the leader and innovator it becomes even harder.
At this stage in time it seems that digital technology is the future of our industry, so everything that surrounds this machines is improving to make more realistic, better and new products.
The ceramic industry has been for many years using as a source of inspiration natural products. The ones that are imitated the most are stones, hardwoods, textiles. Now days with the use of the digital technology these products are very well reproduced in ceramic to the point that sometimes is very hard to tell if the product is natural or not. If the people can’t tell then it means that the product was well done.
Sometimes I even hear that the ceramic products look better than the natural ones! This is only possible due to this technology that even allows you to reproduce anything you want on a piece of tile or print anything you want on it.
我们感到很兴奋,过去几个月一直努力的成果终于向中国和世界展示了,希望它能广受欢迎并创造更多价值。
同时,这意味着一个新的开始。对我来说马上开始思考新的东西,为下一次登场做好准备。
其实在今天之前,在意大利(博洛尼亚)展会观摩陶瓷行业的发展趋势,选取设计以及确定未来产品发展战略规划的时候,新一轮的思考就开始了。不断学习、提升、变革是永无止境并且充满挑战的过程,特别当你希望成为领导者和创新者的时候,就更不容易。
目前,数码喷墨技术是我们陶瓷行业的未来,一切都在关注如何应用喷墨技术制造出更真实、更好的新产品。
自然界一直是陶瓷行业的灵感源泉,大多数是模仿石头、硬木和纺织品。现在,喷墨技术的应用使瓷砖能非常好的去再现这些天然材料,甚至达到难以分辨的程度。当人们都分辨不出的时候,就意味着这些产品真的很出色。
有时候,甚至有人说瓷砖比天然材料更好看!这只有在喷墨技术下才可以做到。喷墨技术能让你在砖面上打印你想要的任何材料和图案。
如我们知道的那样,喷墨相关的技术都源自意大利和西班牙,然后再到中国本土的发展。
在今年意大利里米尼展上,我们看到各个原料、釉料、设备制造商作出了很多改进和升级,以期最大限度地使用喷墨技术制造更好的产品。
在昨天一个行业圆桌会议上,我们听到下一步釉料也将可以像墨水一样用喷墨机喷印,得以简化工序并加强砖面的效果。
我个人觉得现阶段还不是很清楚有什么能替代喷墨机器出更好的瓷砖。因此,我们要密切关注设备的最新进步。
下周,我会给说说国内外客户对展会的反映。感觉怎么样?什么值得兴奋?有什么好产品?
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