陶博会&广交会双会特别报道2
Foshan & Canton Ceramic Fair Special Article
在这篇文章中,关于我们墨西哥过来的同事和我们自己团队在本届陶博会上看到的东西,我将给您一个总结。
我在之前的文章里面提到过,Interceramic有一个中国采购办事处,每个月从中国采购超过35万方瓷砖出口到墨西哥和美国。 所以他们也来到这次展会,看看是否有新的,独特的,令人激动的产品值得购买。
我可以告诉你的是,在他们看来,这次展会有些冷清,而从产品上来讲,除了少数几款产品之外,没有给到他们太大的惊喜。
在广交会和佛山陶博会上,我墨西哥的同事们参观了大部分主要公司的展位,甚至到了一些公司的总部展厅参观,包括了我们ICC总部。
我们看到了产自一上海厂家的很棒的喷墨微晶石, 来自一家福建工厂的一系列挺不错的喷墨仿古砖, 以及佛山一些厂家推出的很出色的喷墨木纹产品
同时,我们尤其是墨西哥的同事都注意到的一件事情是中国的产品已经不再便宜了。
我们都刚刚从意大利展会回来,举个例子来说,我们在那里看到一些来自土耳其的瓷质釉面砖和喷墨产品价格和中国产品差不多。 甚至一些西班牙公司的产品的价格也仅仅比中国产品价格高1美金左右。 这些产品主要是50x50和60x60 规格的喷墨瓷质釉面砖。
与墨西哥、土耳其、西班牙、印度、印度尼西亚以及越南等国家相比,中国正在丧失它在瓷砖上的价格竞争优势。
中国有着的明显竞争优势仅在个别产品种类上,例如渗花砖、微粉砖、 喷墨木纹以及辊筒印花产品等。
我觉得, 中国真的需要专注于做更好的设计,进一步提升产品的质量、风格和规格,因为不能再只指望用价格来竞争。
举一个在国外和佛山了解到的例子: 60x60规格喷墨瓷质釉面砖价格大概是7欧元或9美金左右,在中国这种类产品现在大概是8美金。国际买家所考虑的情况是,节省一美金从中国购买同样的产品,还是多花一点点钱购买西班牙的产品。 我可以告诉你,十个客户里面有九个会选择从西班牙购买,剩下那个从中国购买的可能是来自亚洲国家的客户,因为也许他们可以在运费上面省一些钱。
另外一个中国生产商要面临的问题是, 中国的产品在大部分国家都要支付比较高的关税。 所以来自西班牙和墨西哥这些关税为“0”的产品对美国的客户来说就变得超级有吸引力了。
中国正在飞速地变化, 成本不断上涨:能源,原材料,劳动力,租金等等,同样上涨的还有制造业的成本。所以我们需要意识到这些,在提升生产设备的效率的同时,专注于让质量&设计发生积极的改变。
In this article I would like to give you a summary of what our people that came from Mexico and our team saw in the Fair.
As I have mentioned in previous articles we have a sourcing office that moves or buys over 350,000 m2 every month and it is exported to Mexico and the USA. So they come to the fair to see if there is anything new, exciting, different, good that is worth buying.
In Summary, I can tell you that from their point of view the Fair seemed slower (Both) and they did not see any new or exciting things with the exception of only a few worth mentioning.
They pretty much visited the most important company’s booths in Canton and Foshan and even visited some showrooms of these companies including our own ICC.
We saw a great digital crystal polished product from one of the Shanghai factories, a great collection of digital rustic products from one of the Fujian factories, and a few other digital woods that were really good from the Foshan Companies.
One thing we all noticed and especially them is that China is not cheap anymore!
We all just came from the Fair in Italy and saw porcelain products and digital products from Turkey as an example at very similar prices than China. And even from some Spanish Companies at prices just over one dollar over the Chinese pricing. These groups of products were primarily glazed digital porcelains in 50x50 or 60x60.
China is losing its ceramic competitive pricing advantage over some Countries in the world like Mexico, Turkey, Spain, India, Indonesia and Vietnam to mention just a few.
Where China still has a clear competitive advantage is on certain products like soluble salts polished, wood planks digital or rotocolor, double loading polished are among the most important.
Where I am going with this is that China really needs to focus on getting much better in design, improve even more their quality, styles, sizes because China just will not be able to rely on pricing anymore as a competitive advantage.
We saw it in Italy and here is a perfect example: Glazed Digital Porcelain products at 7 Euros or 9 USD in 60x60, the same product style in China would be around 8 USD. So the International buying customer faces the fact of buying from China the same product and save one dollar or get the Spanish product and pay just a little more. I can tell you that 9 out of 10 will get the product from Spain and the only one that would buy from China would be the customer that is from Asia area maybe because they may save some money on the freight.
The other additional problem that we all face as manufacturers from China is that the Chinese products have a significantly higher duty rate in most countries. So the Spanish or Mexico that have duty rate “zero” products as an example become super attractive for customers from USA.
China is changing and is changing fast, costs are increasing: energy, raw materials, labor, rents, etc so the costs of manufacturing as well. So we all need to be aware of all this and concentrate on making positive quality & design changes along with improving efficiencies from the manufacturing facilities.
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