呼吸新鲜空气,了解世界很重要!
This year I have been able to travel to different places and not stay in China all the time. I went to Spain to attend the fair in Valencia (CEVISAMA) in the middle of February just before Chinese New Year and stayed in the Country for 15 days. Then I traveled to Indonesia (Jakarta) to attend the Building Materials and Technology Expo in early June and finally I travelled to USA and Mexico in the middle of June to Chicago and to our Headquarter Office and manufacturing facilities in the North of Mexico.
这一年我没有经常留在中国,游览了很多地方。2月份的中国新年期间,我到了西班牙参加瓦伦西亚的(CEVISAMA)展,并在那里逗留了15天。在6月的较早前,我前往印度尼西亚(雅加达)参加建材技术博览会,最后,我在6月中飞回了芝加哥的总部以及墨西哥北部的生产基地。
Being a foreigner it becomes almost an absolute need to travel out of China, not only because of the daily routine, but also because of the family, the renewal of the visas, the need to see different things, eat different foods, the proximity of the many different countries, the need to be able to communicate in the same language, and so on.
作为一个外国人,走出中国是绝对需要的,不仅是因为常规需要,也有家庭的原因、重办签证、看不同的事物、吃不同的的美食、到邻近的国家走走、需要与说相同语言的人沟通一下,等等。
For a business person like me it becomes critical to do it to update myself with many different things and be able to see better the BIG PICTURE: Like being able to keep up with the world trends not only in ceramic tile but also in decoration, fashion, furniture and technology.
对于像我这样的生意人,最重要的就是通过看不同的事物提升自己,同时可以看到更好的格局:如跟上世界潮流,不仅仅是陶瓷,还有其他的装饰、时尚、家具和技术。
These things are way too difficult to see in China. Not even in the most international city in China: Shanghai. You just simply have to go out and look for these things. The absolute best places to go are Europe and America. I was able to see many very interesting things mainly in Europe, even more than America of how the International markets are moving or changing their taste towards the new trends in decoration even before the ceramic tile.
这些东西很难在中国看到,即使是在中国最国际化的城市:上海。简单地到外面走走和看看,最好的地方是到欧洲和美国。在欧洲我看到了很多有趣的玩意,甚至比美国更多。国际市场是怎样在发生变化,怎样在改变着人们的品味方向、软装的新趋势甚至比陶瓷还要超前。
Many people think that when I travel is mainly or mostly for pleasure and not necessarily for business. The reality is that even when it is a 100% pleasure free time holiday for me and even if I am with my family it is extremely difficult for me to close my eyes and avoid not seeing the decoration of the hotels, rooms, restaurants, bathrooms, stores of the different cities that we visit.
许多人认为我旅游的主要目的应该在娱乐,没有必要为了生意。事实是,即使这个假期是100%以娱乐为目的的,甚至假期是与我家人一起度过的,我也很难闭着眼睛、对不同城市的酒店、房间、旅馆、浴室、商店等装饰视而不见。
Sometimes my wife tells me that I am crazy and act like a Japanese tourist taking pictures like crazy of many different things. The reality is that I use those pictures as reference and share them with our team so they understand better the international taste, trends in style and decoration. We use them as reference to better develop future products and to make sure we stay in line with the world trends.
有时我妻子会对我说,我实在太疯狂了,而且行为就像日本的游客一样,对所有不同的事物进行疯狂地拍照。事实是,我用这些照片作为参考,并与我们的团队进行分享,让他们更好地了解国际品味,风格和装饰趋势。我们以它们作为参考,从而更好的发展未来的产品,确保我们保持与世界趋势线。
One of the things that has caught more my attention is how slowly but clearly I see one of the trends dominating the decoration, furniture, lighting and tile style. The industrial style heavy or light, modern or minimalist is the preferred option in decoration as far as I have been able to see from the most important brands in the world.
其中一个引起我注意的是,有种趋势慢慢地但很清晰地主导着装饰、家具、灯具和瓷砖的风格。工业风格的轻或重、现代风格和极简主义目前是我看到了很多世界重要品牌的装饰首选。
The looks of the old warehouses remodeled and updated to be used as living “Loft” spaces or retail stores is the most seen. I just wanted to share this with you just as an update.
用作生活“阁楼”的空间改造或更新为“LOFT”的外观或零售店是最可见。这个只是作为信息更新与你分享。
The bottom line is that based on my experience and especially this year that I have travel a little more it became extremely clear to me how important it is to travel out of China and “OPEN YOUR EYES” “OPEN YOUR MIND” and see the bigger international picture, learn, understand and apply whatever is best for your company to bring to the Chinese market, and the sooner you do it the better!
当然,最重要的是根据我的经验,尤其是今年我外出的次数多了,让我更好地明白走出中国的重要性,开阔视野,看到更大的世界、学习、理解、应用,同时把最好的东西带到中国的市场,你将会快速成长!
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