中国陶瓷在世界的中心 CHINA CERAMICS AT THE CENTER OF THE WORLD
Did China proved its value to the world ceramic industry?
中国向世界陶瓷工业证明了它的价值吗？
What was seen during The 35th CERAMBATH shouldn't be taken lightly, unfortunately most foreigners are not aware and many of the domestic manufacturers or people in general of the industry do not seem to notice.
在第35届陶博会期间所见的一切不应该被轻视，不幸的是，大多数外国人并没有意识到，许多国内制造商或业内人士似乎也没有注意到。
I mentioned in the last article about the revolution of the Chinese Ceramic Industry and the Big Slab “YanBan” as the epicenter of the pandemic of manufacturing these types of sintered stone items and stop importing them so much to the domestic market.
我在上一篇文章中提到了中国陶瓷工业的革命和大板“岩板”作为制造的流行中心，这类烧结石材产品正在停止向国内市场的大量进口。
But most importantly I want to talk about something more, that to me is extremely important and worth mentioning, something like I said people don’t seem to see.
但最重要的是我想多说一些，对我来说非常重要，也值得一提，像我说的人们似乎看不到的东西。
About two to three months ago before the fair and my trip back to USA I was thinking about the industry in general and all the different brands asking myself on how and what they would do if no trip to Bologna and CERSAIE was done. How in the world would they know about the proposals of the top brands of the Italian Industry which are all the time the leading trend setters of the world? Besides as you also know there would be no trips to the different design firms that you usually tour while you are in Italy during the fair and see on a more summarized way the products, designs, colors and sizes that they are proposing to the different top brands of Italy and the rest world.
大约两三个月前，在展会和我回美国之前，我在想整个行业和所有不同品牌都自问，如果不去博洛尼亚和CERSAIE展，他们会怎么做和做什么。他们怎么知道意大利行业顶级品牌的计划，这些品牌一直都是世界领先潮流的设定者？除此之外，你也知道，将不会有到各大设计机构的走访，以往通常在展会期间你会到不同的设计公司参观，以更总结性的方式了解他们向意大利不同的顶级品牌和其他国家推荐的产品、设计、颜色和尺寸。
I was curious then on what the brands would do to present something new in the domestic market and from China to the world during CERAMBATH even though there would be no foreigners at all, which by the way also was not a big problem either because the brands are working actively on western social media promoting their brands and new products.
我感到好奇，在陶博会期间，品牌们会做些什么去展示一些新的东西，向国内市场和从中国到世界，即使根本没有外国人，这也不是什么大问题，因为品牌们正积极地在西方社交媒体上推广他们的品牌和新产品。
What we saw during the fair wasn’t surprising at least to me but let me explain why. I knew the brands were going to do something interesting knowing the fact that many of them were making already Slabs, Yanban, sintered stone. The big surprise was that they did it a lot better than expected. I knew it was going to be good but not this much. It was impressive, very impressive!
展会期间所看到的至少对我来说并不奇怪，但让我解释一下原因。 我知道这些品牌将做一些有趣的事情，因为知道许多品牌已经在制造大板、岩板、烧结石材。 很惊喜的是他们做得比预期的好得多。 我知道它们会很好，但没有那么多。令人印象深刻，非常深刻！
Not only because of the quantity of “Yanban” seen but of the quality of the designs, colors and sizes which by the way many were kind of odd because they are more suitable for the furniture industry.
不仅是因为能看到的“岩板”数量，还有它们的设计、颜色和规格的质量，顺便说一下这些都有点奇怪，因为它们更适合家具行业。
On top of that not related to the big size but sizes like 60x120, 75x150 and so on, which was like I said maybe not many were paying attention to them, the designs were nice and what was more interesting was that the different finishes were really good. Not only the typical polished were seen but many matte, sugar, semi-polished and matte polished that look and felt like they were extremely well manufactured!
最重要的不是关于大尺寸，但像60x120、75x150cm等尺寸，就像我说的那样，可能不是很多人关注它们，设计很好，更有趣的是不同的质面真的很好。 不仅可以看到典型的抛光面，还可以看到许多亚面、糖果釉面、半抛面和亚光面，它们看起来和感觉都制造得非常好！
To end a few brands made adjustments or completely new showrooms, the ones were able to be seen and toured were very impressive and extremely well done.
最后，一些品牌调整或完成了全新的展厅，那些能够被看到和参观的都令人印象非常深刻、非常出色。
Was I surprised that all this was going to be good? NO
我对这一切向好发展感到惊讶吗？并不。
Was I surprised that it was much better than I expected? YES
我对比我预期的好得多感到惊讶吗？是的。
The real questions here are the following? Did any of you noticed about how good everything was? Did you see how well many of the showrooms were finished? Did you see how many great finishes were presented by many of the brands? Did you notice how great many of the designs were?
这里真正的问题是：你们有人注意到一切都很好吗？你看到很多展厅完成得有多出色吗？你看到许多品牌都推出了许多优秀的质面吗？你注意到有多少很棒的设计吗？
How can you explain how good everything was without being able to go to Bologna? Is necessity the mother of innovation and creativity like they said or what?
你如何解释不能去博洛尼亚但一切都很好？ 或者像他们所说的那样，必要性是创新和创造之母吗?
I predicted not too long ago that China was going to become a reference. What I meant with that was related to product and showroom design, and not low cost production or efficiency like most people know China or relate China with.
我不久之前就预测中国将成为一个参考。 我的意思是关于产品和展厅设计的，而不是像大多数人所知道的中国或与中国相关的低成本生产和低效率。
My prediction was accurate and I have been able to see it with my own eyes for the past couple of years. I have seen incredible ceramic and building material malls with the most unbelievable showrooms in cities you wouldn’t in your dreams think of going or guessing that they had the best malls in the world.
我的预测是准确的，在过去的几年里，我已经能够亲眼看到它。我见过一些难以置信的陶瓷和建筑材料卖场，有着最难以置信的展厅，在你做梦也想不到或猜得出的这些城市里，它们拥有世界上最好的购物中心。
China was already closing the gap with Italy and Spain, It felt for a while that India was moving faster than China but only on the big slab, but no more. By the end of next year China will be closer than ever to the top manufacturers of the world and if the different top companies keep paying attention to the details and to quality more than cost, in no time the domestic industry will be in line with Italy in many ways.
中国已经在缩小与意大利和西班牙的差距。有一段时间，感觉印度的发展速度比中国快，但只是在大板上，而且已经不再有。到明年年底，中国将比以往任何时候都更接近世界的顶级制造商，如果不同的顶级企业继续注重细节，注重质量而不是成本，那么国内工业将很快在许多方面与意大利接轨。
China proved to the world that is ready to do it and has not the dependency it had before from Italy regarding design, trends and so on. It can create its own proposals and the proof was done at the 35th CERAMBATH.
中国向世界证明了自己已经做好了准备，在设计、潮流等方面不再像以前那样依赖意大利。它可以创建自己的方案，并在第35届陶博会完成了证明。
To all domestic manufacturers, congratulations and keep up the good work! Keep making us proud of our ceramic industry in China!
向所有国内厂家表示祝贺，继续做好！继续让我们为中国陶瓷行业而骄傲！
Humberto Valles
ICC General Manager
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