已经5年了,感觉就像5个月一样
Exactly about 5 years ago in the month of November of the year 2010 we started one of the most challenging projects that our company had ever envisioned.
5年前,2010年的11月,我们开始了我们公司能够想象的最具挑战性的项目。
Open up manufacturing and distribution of ceramic tile in the most populated country in the world, the one with the fastest growing economy and the largest by far manufacturer of ceramic tile in the planet: CHINA
在世界上人口最多、经济增长最快的国家,在这个星球上最大的瓷砖生产地——中国启动了我们的瓷砖生产和销售。
We as a company have been in the ceramic business already for 36 years, back then when we started this project only 30. It seemed pretty easy, we had the international experience having been doing this in North America for so many years and working closely with Italy and Spain for many years. We found the right partner that shared with us the same vision and was also eager to make something different, something unique in this country. We said back then: With our international experience, wisdom and technological know-how and the experience in the Chinese domestic market it is going to be so easy. When the launching of the project was done we signed a significant amount of distributors that jumped on board without even seen a showroom or any products. The construction of the showroom started immediately due to this unexpected super high interest and it was finished 4 months later. The opening of ICC was in November 18, 2010 and from then we started opening showrooms. The showroomswere opened in different cities nationally.
我们公司在陶瓷行业已经36年了,在中国启动这个项目的时候我们才30岁。当时看起来一切都很简单,我们有国际的经验,在北美运营了这么多年,和意大利与西班牙也紧密合作了很多年。我们有志同道合的拍档,都渴望着在这个国家做出一些差异化,与众不同的事情。我们当时说:凭我们的国际经验,智慧,技术和专业知识,结合在中国市场上的经验,一切都会变得很轻松。当这个项目刚投放的时候,我们签了不少经销商,他们甚至在没有看到展厅和产品正式亮相的时候就加入了。因为这超乎预期的兴趣,我们迅速开始了展厅建设,四个月时间就完成了。11月18日我们正式开业,在全国不同城市的店面也相继经营。
When we started, we did not understand the Chinese market well. We were not doing that right inproduct, store design, product application, marketing and so on.
在开始的时候,我们没有完全了解中国市场,没有做到完全适合中国市场的产品,店面设计,产品应用,市场推广等。
We were trying to rely on who we were and our well-known names and how we were doing business and to our surprise that absolutely did not work for ICC.
我们曾尝试靠自己的名声以及在北美的运营方式,但是出乎意料的,这些对ICC不管用。
After being open for six months we took a very important decision and remade ICC from scratch and slowly became who we are now and in the process created our own identity very different of our owners. We are not western, we are not Chinese; we are ICC Brand.
6个月后,我们做出了非常重要的决议,重塑ICC,慢慢地把它打造成了今天的样子,并且在这个过程中打造了独有的、与众不同的标识。不是西方的,也不是中国的,我们就是ICC。
In this process of restructuring our company many things happened and every time we made a mistake or failed we came back stronger, wiser and more motivated to do it better next time. We were very committed and determined to make it work.
在重塑企业的过程中,发生了很多事情,每一次我们遇到错误,失败,但是我们回过头都变得更强,更聪明,更积极,下一次做得更好。我们做出坚定承诺,决心要把事情做成。
We learned that we had to work harder than we thought we could, and all this time it didn’t matter how many times we were knocked down, how many times we failed and it was most important to get back up and do try again.
我们学到了必须比自己想的还要更努力工作,不管多少次被击倒,不管多少次失败,最重要的是站起来,再试一次。
I want to thank all of our current and actual employees on working on this very difficult and interesting project. It was hard, it was very exhaustive and required a lot of effort and very hard work; but it has been the best kind of work and there is no one that I’d rather have done it with than all of you. This work and the love of what we do and our brand has somewhat transformed all of us, it has changed us and in the process and we have become a better team, better persons, it has taken us to places that we never imagined. People are doing things that they did not even though they could do. We learned that we came overcome any obstacle because we had the courage to believe in ourselves and in our project.
我要谢谢所有的员工,在这个困难而有趣的项目上的贡献。它是困难的,需要非常多的勤奋努力;它也是最好的,我愿意和你们所有人一起完成。这个项目以及对我们所做的事情的热爱,已经改变了我们,在这个过程中,我们成为了更好的团队,更好的人,它把我们带到了从来没有想象过的地方。人们在做着他们从来没有想象可以做的事情。我们学到了,自己可以克服一切障碍,因为我们有勇气去相信自己,相信所做的事情。
We opened up our minds and imagination and dreamed bigger and fought hard to reach our dream, our goals and made us who we are now so far.
我们打开了思维和想象,放飞梦想,为了我们的梦想和目标努力拼搏,也成就了今天的自我。
These five years have seemed to me like 5 months. Time flies!
这5年对我来说就像5个月一样。时光飞逝!
I think that crazy people like us (I think I am, and many people also believe as well) that think they can change things and do impossible challenging projects are the ones that who actually do and also push our industry forward.
我认为像我们这样的疯狂的人(我认为我是,很多人也都这么认为),认为自己可以改变事情并且完成不可能任务的人,才是做出行动并且推动我们行业前行的人。
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