意大利人要做大规格产品了吗?
我最近收到了一篇来自墨西哥同事发给我的文章,内容是关于越来越多的意大利陶瓷企业生产800×800mm、900×900mm甚至750×750mm这些大规格的产品。
这些规格的产品没有大到很难生产, 也不像那些小规格产品那样看起来仿古和过时。
以前,意大利人似乎对生产和销售比600×600mm规格大的瓷砖会有所顾虑。
这块市场(指大规格产品)看起来被中国公司控制了。由于中国国内市场对于大规格特别是800×800mm规格的抛光砖需求量非常大,所以国内陶瓷品牌大量生产这个规格的瓷砖。
中国生产的800×800mm的抛光砖价格和意大利生产的比起来至少要便宜一半。
但是问题来了,如果意大利生产800×800mm规格的瓷砖要比中国生产的贵了这么多,那么为什么他们还要生产呢?
现在还没有一个清晰准确的答案。但有一点肯定的是,他们可能会去生产800×800mm规格产品,但是不一定和中国生产的外观和表面处理一样。
中国制造了大量的800×800mm规格的全抛釉、渗花砖和微晶石,意大利更专注于生产非亮面的,拥有更加细腻、精致表面处理的大规格砖,这些中国可能在短期内(比如说接下来一两年内)还无法生产的。我说短期是因为,这类产品如果卖得好的话,那么我敢打赌,中国的工厂用不了多长时间就会开始自己生产的,你们懂的。
I recently received an article from our colleagues in Mexico related to the Italian Companies manufacturing more and more sizes like 80 × 80 and 90×90 and even 75×75 .
Not too large to become difficult in handling or too small to look old and outdated .In the past the Italians seemed concerned about producing and selling big sizes above 60×60.
This market seemed to be controlled by the Chinese companies that were producing a lot due to the high demand of the domestic market specially in 80x80 polished tiles
The pricing of Chinese made 80x80 tiles polished compared to the Italians is at least half lower.
Then the question is why are they making 80x80 if they are so much more expensive than the Chinese similar items
While there might not be one clear or a specific answer, one for sure is that they may be making 80x80 but not necessarily the same looks or finishes than the Chinese.
China makes tons of 80x80 in full polished, double loading and crystal polished the Italians are more focused in making more non polished looks, more sophisticated finishes that the Chinese may not be able to make any time soon (like in the next year or two) because I bet It will not take much longer than that if those products become good sellers for the Chinese manufacturers to start making their own.
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