2012博洛尼亚展号外
CERSAIE 2012 Special Article
This year like every two years we had The CERSAIE ceramic show in Bologna along with the Equipment and Raw Material show Technargilla in Rimini.
今年我们如常地参加意大利博洛尼亚CERSAIE陶瓷展,除此之外还有两年一届的里米尼Technargilla机械设备与原料展。
Another fair, another trip, another learning experience…………
不同的展会,不同的旅程,当然有不同的学习体验……
I went to both shows and in summary this is what if found out, saw, learned and heard from the local people, foreigners or our own people that attended the show from
下面我对参观两个展会做一个总结,包括我与当地人、外国人以及与Interceramic美国、墨西哥等成员交流所发现的、看到的、学习到的。
Let me start with Rimini Fair. The Fair to me seemed slow and with poor attendance. It maybe was because I went the first day (Monday) but I heard from our people that were there every day that it stayed that way most of the time.
让我先从里米尼机械设备展说起。我感觉这次展会有点冷清,参观人数很少。这也许是因为我去的时候是展会的第一天(星期一),但据我们每天在里米尼展会的同事反映,大部分时间都像我说的那样。
The most interesting thing I saw was the how the different digital machine equipment manufacturers are working on improving and upgrading their different machines. The main focus remain “The Digital Machine” as the top equipment to make the best tile.
让我最感兴趣的是多个不同的数码喷墨设备企业都在致力于改善和提升他们的数码喷墨设备,这些制造商的主要焦点仍然是制造出以生产最好的瓷砖为目标的最顶级的“数码喷墨设备“。
On the other side at this fair are the raw materials. And the thing that stands out the most is the different effects they are trying to produce to enhance the looks of the finish product specially applying these materials after the digital machine application. Also we saw many companies trying to do some decoration at the press when the tile is formed.
里米尼展的另一重点是原材料。今年最突出的是很多原料商正在尝试开发不同的新型原料,来提升产品表面效果,呈现一些全新的特点,尤其是在应用数码喷墨技术后。同时,我们也看到了许多公司在压制模具上有新的装饰性尝试。
In Bologna at CERSAIE fair everything seemed busier, much busier than last year. At least it seemed that way. All the right companies or the most important companies were there, exposing or visiting. Usually you hear every year something about company A or B not attending or not having a booth. Not this time!
另一边厢的博洛尼亚CERSAIE展会,一切似乎比去年更加忙碌,至少,这看起来是这样。那些一直都参展的企业、最重要的企业都在这里,参展或是观展的。以往每一年总会听到A或B公司没有出席或没有展位的消息,今年却一点都没听说!
There was a feeling of hope in the air, a breath of fresh air, optimism of things getting better for our industry in general. One way to measure this is by the amount of
空气里面有一丝新鲜的、希望的味道,总体来说我们的行业在向乐观的方向好转。有一个评估方法,就是来展会的美国观众人数,今年似乎有更多美国人来到这里。这也许是一个很好的迹象,表明美国作为全球最大的瓷砖进口消费市场在逐渐复苏。美国从来没有被公认为是瓷砖制造国,而一直是瓷砖进口国。所以,这是令人兴奋的消息。
As far as product and trends I can summarize them as follows:
关于产品和发展趋势,我总结如下:
Main product styles: Wood continues to be very strong and the main product, then concrete or cement styles followed by soft stones like sandstone or limestone and then soft marbles and cotto with a lot of decoration.
主要的产品风格:仿木纹仍然是非常强势的主要产品,接着是水泥混凝土风格,随后是柔和的石材例如砂岩/石灰岩,再然后是柔和的仿大理石和集合很多装饰配件的Cotto(一款欧洲经典仿古砖)。
Main Product Sizes: Big is becoming popular in many countries and is not a problem for the Italians to produce anymore. Sizes like 75x75, 90x90 and even 120x120 were the most seen. Wood size is also growing from 90 length to 120 length and we also saw a lot more thin 3mm products. Of sizes of 1.5 meter by 3 meters long.
主要的产品规格:大规格产品越来越流行,对于意大利陶企,生产大规格产品再也不是问题。常见的如750mmx750mm,900mmX900mm,甚至见到最多的1200mm×1200mm尺寸。仿木纹产品的尺寸也越来越大,长度从900mm增加到1200mm。同时我们也看到了很多薄砖,只有3mm的厚度,但却有1.5MX3M的大规格。
Main Colors: The top color by far was gray this year maybe followed by softer browns and beige
主要的颜色趋势:迄今为止今年最主要的颜色是灰色,其次是轻柔点的棕色和米色。
Main Finishes: Lappato or semi-polished was the main one we saw along with soft satin matte finish, then structured products. And many types we saw the 3 different finishes on the same product
主要的质面:半抛、柔抛的产品最为常见。同一款产品常常看到3种不同的质面。
Attached below I added some pictures so you can see some examples of the things I mentioned above.
下面我放上一些照片,以便你可以对照我文章中所说的例子。
We will maybe see some of these things at the Canton or Foshan Fair this year, maybe not a lot but for sure we will at the fair in April once these trends hit China in the next coming weeks.
在未来的几周,也许我们将在今年的秋交会和陶博会上看到上述这些元素,或者还不多,但我肯定它们会像在春交会时一样给我们冲击。
We did or homework as ICC and we will be very glad to show you some of these trends at our booth and main showroom October 18-22 during the Canton-Foshan ceramic Fair.
我们ICC已经做好了准备,将很荣幸在10月18-22日举行的第20届陶博会上,通过我们的展位以及总部展厅,向大家展示这些新的瓷砖趋势。
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