2023年上半年结束后发布的最新经济数据突显出，中国经济并没有像所有人预期的那样反弹。今年第一季度的GDP比2022年第一季度增长4.5%发出了经济复苏的信号，但第二季度的显著下降使现实沉没。重新开放的积极前景正在消退，这不是人们和经济学家所希望的。中国正面临一系列不同的经济挑战，同时由于全球经济衰退，对出口的需求也在下降。这将使实现GDP增长5%的总体年度目标成为一个非常困难的挑战。
Recent economic data released after finishing the first semester of 2023 highlights that China’s economy hasn’t bounced back the way everyone was expecting. The first quarter of the year showed a 4.5% GDP increase compared to the first quarter of 2022 signaling a recovery path but the reality sunken in after the results of the second quarter that showed a significant decrease. The positive outlook for the reopening is fading and was not what people and economists were hoping for. China is also facing a range of different economic challenges and also a drop in demand for its exports due to a worldwide economic slump. This will make the possibility of meeting the overall yearly goal of 5% increase in its GDP a very difficult challenge.
如今，公众信心可能是经济衰退的最大因素之一。在对上的疫情年份，人们经历了他们不习惯的事情，并决定更好地保护自己的资产，以规避之前的错误和疫情年份的风险。
Today, public confidence could be the biggest single factor of the faltering economy. After the last pandemic years people experienced things that they were not used to and decided to better protect their finances to avoid mistakes made before and during the pandemic years.
人们不愿意花钱，也不愿意做哪怕是最小的风险投入。新冠封锁通过收入损失和物价抬升考验了普通家庭的存款。2022年的数据显示，家庭存款比前一年增长了80%，这清楚地显示，由于人们害怕用自己的钱冒险而导致钱没有被花出去。
People are unwilling to spend money or make even the smallest risky investment. Covid-19 lockdowns tested ordinary households’ savings through income losses and price gouging. Data of 2022 shows that household savings rose by 80% from the previous year showing clearly that money isn’t being spent now as people are scared to take chances with their money.
在过去的二十年里，人们将资金投入房地产，房地产是中国经济的主要驱动力之一，占中国投资的70%左右。但随着房地产危机的持续，这不再是一个有吸引力的选项，政府仍在想办法通过包括对国有房地产部门提供更多支持在内的经济刺激计划，更快地恢复人们的信心。
Over the last two decades people were funneling their money into real state, one of the main drivers of the Chinese economy a sector that makes up around 70% of Chinese investment. But with the ongoing property crisis that isn’t an appealing option anymore and the government is still figuring out how to restore confidence faster through stimulus packages including more support for the real state sector.
不幸的是，无论我们愿意与否，这都会影响我们的行业和瓷砖消费，因为与此直接相关并依赖于新房销售、建筑和改建。
This unfortunately, even if we like it or not affects our industry and ceramic tile consumption as it is directly linked and dependent on new house sales, construction, and remodeling.
所以，最大的问题是：作为一家公司，我们现在该做什么？
So, the biggest question is: What do we do as a company now?
关于经济和世界衰退，我们无能为力。我们只能做那些可以控制的事情，并为即将到来的任何状况做好准备，就像过去几年包括疫情期间一样。建造更好的门店，不断创新，推出更好的产品和质面，打造最完整、最具竞争力的系列，保证充足的库存，最重要的销售产品不会缺货，为我们的经销商提供良好弹药对抗价格战，不断培训我们的人员，保持关注度，持续签下新经销商，就像我们在这些困难时期一样，持续开建新门店等等。
Regarding the economy and the world recession we can’t do much at all. We can only do whatever is under our control and prepare ourselves for anything that is coming, as we have been for the last few years including the pandemic years. Build better stores, keep innovating and come up with better products and finishes, have the most complete and competitive product offering, have plenty of inventory and no stock outs of the most important selling items, provide good ammunition to our distributors to fight the pricing battles, keep training our personnel, staying relevant, keep signing distributors as we have been in these difficult times, keep opening new stores, etc.
市场、消费者、竞争对手和我们经销商的认知是极其重要的，因此我们需要确保向所有人展现绝对最佳的形象，尤其在这些困难时期，每个人都需要看到我们持续前进，分秒必争，坚守每一步去获取动力。
The perception of the market, the consumers, competitors, and our dear distributors is extremely important, so we need to make sure we provide the absolute best image to all of them and most importantly in these difficult times. Everyone needs to see that we keep moving forward and never stop for a second, not even a step back to gain momentum.
这一切都是关于你如何将自己与他人区分，以及如何让我们的展厅、产品、概念和产品应用完美地反映ICC品牌。不一定要遵循任何设计规则，而是要打破它们，诞生出一个令人难忘的展示设计。
It is all about how you set yourself apart from others and how our galleries, products, concepts, and product applications are a perfect projection and reflection of the ICC brand. Not necessarily following any design rules but instead breaking away from them and coming up with a store design that is going to be memorable.
持续创新和生产表现出色的瓷砖，应用在我们的门店中，它们包含了品牌的精髓、个性和企业文化精神，展示了信念、抱负和艺术表达，并无缝地融合了定义我们品牌的情感和技术。
Continue innovating producing high-performance ceramics using them in our Stores that embracing the Brand's essence, character, and spirit of the culture of our company as manifested in its beliefs, aspirations, and artistic expression, and seamlessly integrating the emotions and technology that define our brand.
在ICC展厅，仅仅在行业内提供好的产品是不够的，我们试图提供一种全新的购物体验，让你感受到全方位的感官刺激，让你被精彩包围。在这个空间里，你会对它的创造力感到惊讶，它将简单变成伟大，它将记忆变成难忘，它知道，它包含的东西并不重要，重要的是它唤起了什么。
As no longer in the industry is enough to provide good products at ICC Store Galleries, we will keep trying to provide a completely new purchasing experience with total sensory stimulation where you will be surrounded by splendor. Gallery spaces where you can be surprised by their creativity where we turn the simple into the sublime, the memorable into the unforgettable in exceptionally well-designed stores that understand that is not as important what they contain as much as what they evoke.
总之，我们将继续向市场推出非常专业和成熟的瓷砖展厅，致力于分享创新的设计理念，在建筑、室内设计专业人士和客户之间发展创意和艺术的协同作用，通过推出围绕陶瓷产品和创新的新材料、新技术和设计方案，不断颠覆行业，不断让我们的客户感到震惊和鼓舞！
In summary, we will continue bringing to the market very specialized and sophisticated ceramic showroom galleries, dedicated to sharing innovative design concepts, developing creative and artistic synergy between architecture, interior design professionals and customers, by launching all kind of new innovative materials, technologies, and design proposals around ceramic products and applications, to keep disrupting the industry and continue getting our clientele astounded and inspired!
此外，我们需要你们所有人相信这个体系，相信我们正在做的事情。当情况开始好转时，一定会好转的，我们早已做好充分准备，期待这个时刻的到来。
Also we all need all to trust the system and believe in what we are doing. When things start getting better, which by the way they will, we will be more than ready and very well prepared anticipating this time.
是时候去相信！
It is time to believe!
ICC瓷砖总经理汉贝托
