我们目前为止看到了什么?我的第一想法?
I am at this moment in my room in Florence Italy Thursday September 27 very early in the morning writing this week’s article about my initial feedback about the fair in Bologna CERSAIE 2018. It has been already a few years since we stay in Florence instead of Bologna or Rimini or any place near by Bologna where the prices and options are limited and extremely expensive. We prefer to stay in Florence where there are many more options to stay, much better Restaurants and things to do and it is not far at all. It is only a short 28 minute fast speed train ride away. This year we tried a new hotel and in my personal opinion it has never been as convincing and convenient to stay here as this time. We will definitely and without a doubt will keep staying here. Many of my colleagues from the company prefer to stay in Bologna because of convenience but unfortunately always on questionable hotels and conveniences.
现在是9月27日的早晨,我在意大利佛罗伦萨的酒店房间里写这个礼拜的专栏,关于2018年博洛尼亚CERSAIE展的第一手反馈。我们住在佛罗伦萨而不是博洛尼亚、里米尼或者任何更靠近的博洛尼亚的地方,因为后面几个地方的选择不多而且价格非常贵。我们更偏爱住在佛罗伦萨,因为这里有更多的酒店选择,更好的餐馆以及很多事情可以去做,而且还不远,只需要乘坐短短28分钟的高铁。今年我们尝试了一个新的酒店,我个人觉得,从来没有待过像这次的地方那么有说服力和方便的了。我们绝对毫无疑问会继续住在这里。很多我们公司的同事喜欢待在博洛尼亚,因为方便,但是很遗憾这些酒店的质量总是不太靠谱。
Anyway back to the main thing; CERSAIE this once again have me another surprise like most of the time does. We have information of previous fairs, trips, meetings with design firms, summer trips to Italy, preliminary assessments, benchmarks and predictions and we may get some right but we always get something absolutely surprisingly different to what we always think we will see at the fair. It has been already 3 days and what we have done is almost hard to believe and I will only tell you what I have done because the rest of the team has done other things as well. In these first 3 days of fair I have already toured and analyzed all the pavilions except one. I have met with a few design firms at the fair and a few raw materials companies to discuss about technology, trends, thoughts and feedback of them about the fair. We have also travelled to Sassuolo where we went to two design studios, one of them I have never been to and it was a very pleasant surprise and we also visited a showroom of one of the top brands in Italy and quite possibly in the world. I have been to an important dinner meeting where many of the most important brands of China were present and their bosses gave some thoughts and concerns about the fair and their opinion of the market in China. And If I give you more details of what we have done so far it will sound almost inhuman. Today we will go to Verona to the stone fair and another of our teams will visit 3 more design studios. Friday we will come back again to the fair to make our final tour and make our first conclusions.
好吧,让我们言归正传,CERSAIE再一次像大多数时候一样给我惊喜。通过之前参观的其他展会、差旅、与设计公司的会议、意大利的夏季之行、初步的评估、调研以及预测,我们大概已经有了正确的方向,但总是会在展会上惊喜地看到一些与预想中不同的东西。已经3天了,我们所完成的工作让人难以置信,而我只会告诉你我所做的事情,因为剩下的团队还在完成其它任务。在展会最初的这3天我只剩下一个馆没有逛完,并且完成了分析。我已经在展会上和几个设计公司、原材料公司见面讨论了关于技术、趋势、思考以及他们关于展会的反馈。我们还去了萨索洛,拜访了两家设计公司,其中一家我之前没有去过,这是一次令人惊喜愉快的行程,另外我们还参观了意大利乃至世界顶级品牌之一的展厅。 我还去参加了一个重要的晚宴,大部分中国重要品牌都有列席,这些品牌的老板们给出了他们对展会的想法与顾虑,以及对中国市场的观点。如果我详细告诉你我们目前为所完成工作的话,可能你会觉得那工作量是没人性的。今天我们会去维罗纳参观石材展,而我们团队的另外一小组将会继续参观3家设计公司,周五我们继续回到展会再走最后一遍,然后着手准备第一次总结。
Every year I make some predictions and usually I am pretty accurate but this year in many ways I wasn’t. What I thought based on all the information I had and feedback from Designers, design studios and experts of the industry we were going to see the most of we simply didn’t and other things were more popular. Experts say the fair wasn’t spectacular but there were some pretty nice things from a few companies like Porcelanosa like almost every year and Saint Agostino to name a couple. The woods have been relegated like never before to a secondary roll but they were there and other surprising styles were the most popular. The details will be shared in future reports in Foshan and on this newspaper in three weeks with many details and images.
每一年我都会先做出一些预测,通常都比较准确,但是这一年很多方面不是那么回事。根据之前所获得的信息以及来自设计师、设计公司和行业专家的反馈,大部分我认为我们将会在展会上看到的最后没有看到,而其它东西则更加流行。专家们说这次展会不是很壮观,但还是有一些公司展示了非常棒的东西,像宝路莎一如既往的,以及Saint Agostino等品牌。木纹风还在,但已经降到了一个次要的角色。而最流行的则有其它一些令人惊喜的风格。稍后3个礼拜我会在佛山通过报纸以一份有细节和图片的详细报告进行分享。
I have seen the Chinese people and companies more aware of the importance of this fair and paying attention to it in more depth and the many concerns about the Chinese domestic market situation and of what is about to come if the USA continues with their additional tariff increases. The Indian threat to the industry, the country’s new policies and the difficult and challenging future ahead of us. The existing situation demands our full attention and concern and we should all get back to China and work harder and smarter than ever before!
我已经看到中国人和企业更加意识到这个展会的重要性以及对其更深层次的关注,也看到了他们很多的担心,关于中国国内市场局面的,关于如果美国继续加税的话将要面临的情况,关于印度对于行业的威胁,关于国家的新政策所带来的困难与挑战。现有的局面要求我们全神贯注去关注这些,回到中国后,我们都应该比之前任何时候更加努力和聪明地工作。
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