CERSAIE 鼓舞人心的意大利范
I am writing this week`s article from my room in Bologna, Italy. One more fair, one more year!
此刻,我正在意大利博洛尼亚我的房间内写本周的专栏。又一次展会,又一年!
Most people may think and say ( Specially if you have been attending this fair for the past 20 years) what can excite you? It is just another fair!, it is just a different year! You have been here so many times, so many years, what can be different? What can make this fair exciting?
大部分人可能会这么想(特别是当你过去20年一直都在参加这个展会),还有什么能让你激动?这只是另一次展会!只是又一年!你去了那里这么多年,这么多次,还有什么不一样的?这个展会还有什么令人激动的?
It sounds like it may get boring and repetitive after doing it a few years, and it may get boring to be honest with you, but only if you jut come to attend ad walk around the fair and say hello to ever people you know from wherever you are from and take pictures with them just to show everyone that you were here and attended the fair.
听起来好像年复一年的重复后一切可能会变得无聊。和你说句实话,如果你只是去展会逛一圈向你认识的人打个招呼,然后一起合影,向所有人展示你来到这里参展的存在感的话,真的可能无聊。
To me, every year is a new experience, a new opportunity to learn more, a new challenge to decipher what the companies are trying to show to all of us about their style, sizes, finishes of theirs products that would eventually will become the trends of our industry.
但对我来说,每年都是一次全新体验,一个新机会去学习,一次新的挑战去破译那些企业尝试向我们展示的他们的风格,他们产品的规格和表面处理,这些有可能最终成为我们行业的趋势。
Usually, I can most of the time tell what the trends are just by visiting 8-10 booths on a couple o different pavilions of the most important companies of the Italian ceramic industry.
通常,在参观过几个展馆的8-10个知名意大利瓷砖企业的展位之后,我可以说出趋势是什么。
This year was not the exemption, and not only I was able to understand what the Italian Ceramic manufacturers are trying to show to us as the trends but I am very proud to say that for one more year I was able to predict very accurately the trends of next year once again.
今年也不例外,只是这次我不光能明白意大利的瓷砖生产商们想要展示给我们的潮流是什么,而且我要非常自豪地说再一次我非常准确地对下一年的瓷砖趋势做出了预测。
Whatever I have shared with you or with designers or other people in different presentations I have done for that 2-3 months throughout China have been pretty accurate regarding predictions of products trends.
在过去2-3个月里,我在中国各地不同的场合和大家以及设计师所分享的产品趋势预测,被证明了是准确地。
Every single year the Italian manufacturers somehow keep impressing and inspiring us with their product introductions, presentations and applications. They are without a doubt the leaders of the ceramic industry.
每一年,意大利的生产商们都会通过他们的产品推出,展示,和应用方式给我们留下印象,给我们带来灵感。他们毫无疑问是我们瓷砖行业的领导者。
CERSAIE is not a place where you come to copy what the Italian companies are doing but a place where you come to LEARN and try to understand where our industry is going!
CERSAIE不仅仅是一个你可以去复制意大利企业正在做的事情的地方,更是一个你可以去学习然后努力理解我们行业的前进方向的地方 。
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