新喷墨技术时代
The inkjet machine transformed the industry
喷墨机革新了这个行业
Is it about to do it again? You better believe it!
它会再来一次吗?你最好相信
One of the most common things I see here in China is that most companies are not really willing to invest much in technology. They do, do not get me wrong, but maybe not the bigger amount of money to be at the top of the food chain, or to be considered among the leaders of the industry.
我在中国看到最常见的其中一件事是:大部分的公司都不愿意在技术上进行投入,不要误解我的意思,他们做了,但是他们没有投入太多的财力,让他们成为食物链的顶端或者成为行业的领袖。
Buying one, or two, or multiple inkjet machines, domestic brand or imported is just the beginning.
买一台,两台,或者几台喷墨机器,国内的或者是进口的,这只是一个开始。
Honestly, I do not know how many times I have heard, how many times I have seen or witness the different companies here in China or in many other countries putting cost first over quality, cost over innovation, cost first over absolutely everything else!
说实话,在中国和其它一些国家,我曾经听过很多次,不同的企业总是把成本放在第一位,放在质量,创新,所有一切的前面。
Just ask yourself: have you ever seen, heard, witness or done any of the following things:
可以问一下你自己,是否曾经看过,听过或者做过接下来的事情:
• When people (Sales, product development, etc) say: I don`t think is necessary to buy a big design or multiple faces of this design, people or customers will not notice, they do not care, they are not capable of telling the difference. Yet what ends up happening is that the do really notice and can tell the difference of a product that has multiple faces over a design that is big and produced as a roto-color moving design. They may not know the technical details but definitely notice that one product is better looking than the other.
当人们(销售,产品开发等等)说:我认为买一个大的设计或者多面的设计是没有必要的,客户不会注意到的,他们不关心也没办法分清差别。最后结果是——客户真的注意到了差别,那种大的多面设计和小的类似滚筒设计的生产差别。他们也许不知道技术细节,但是他们绝对能够分清哪种产品更好看。
• Companies also say or do things like this: We started using imported inks and the products developed look good, but now that we have everything under control and the sales are happening we are going to change the supplier for a cheaper one, or a domestic one. Then you end up paying a high price trying to adjust the products to simply making them look close to their original look and NEVER end up doing it. And at the end you lose by offering a lower end or looking product
一些公司同样这样说和这样做:我们开始的时候使用进口墨水,产品看起来很棒。现在所有的一切都在掌控中,销售也不错了,我们要换个便宜的供应商,用国产的。结果你要花更大的代价把换了墨水的产品调试回原来的外观,而且要一直这样调试下去。最后你搞出了个低端的产品,输了。
• Also this is a good one: when companies don`t think is necessary to add more applications because they believe that they are absolutely unnecessary. They say that the additional applications do not add value to the product, only cost!
同样这也是一个好例子:一些公司认为增加更多的表面效果是没有必要的,因为他们认为这是没有用处。他们认为这额外的表面处理只会增加成本,不会给产品带来附加值。
Anyway, I can give you many more examples but I don`t think is necessary, I believe you get the point don`t you?
我可以给你们更多的例子,但是我认为是没有必要的,我相信大家都知道要点了,是吧。
Why do the products from Italy look good? The simple answer is: Because they do invest in technology, quality, innovation, differentiated look, etc., and they do whatever it takes to obtain the desired look, feel and aspect of the product. And in order to do so they to do more, invest more and put cost aside and not as the top priority. Cost is also extremely important, do not get me wrong, but it is not THE ONLY thing!
为什么意大利的产品看上去好?简单的答案是:原因是他们在技术,质量,创新,差异外观等等的投入,他们会尽其所能去达到想要的产品外观,质感,以及产品的其它方方面面。而为了达到这些,他们做了更多的工作、更大的投入,把成本放到一边,不将其视为最优先考虑的因素。当然了,不要误会,成本是非常重要的,但不是唯一的。
Did you go to the machinery and equipment fair in Guangzhou these past few days? What did you see? The future of the industry lays heavily on how the inkjet machine keeps developing and now it very clearly moved to the next stage: The use of materials other than inks that are applied with the inkjet machine to obtain more natural looks, more innovative looks. The use of metallic inks, granillas and glaze are just three simple examples. It is incredible how big of a difference it makes in the finished product.
这几天你是否去了广州的陶瓷工业展呢?你看到了什么呢?行业的将来依赖于喷墨机器的持续发展,而现在很清楚的是喷墨技术已经走向了下一个阶段:通过喷墨机对原材料进行使用,从而获得更加天然和创新的外观,而不仅仅是使用墨水。金属墨水、干粒和釉料的使用,只是三个简单的例子。这些因素让最终的产品产生的变化是不可思议的。
I am telling you this to end: If you have not yet bought or adjusted your machines and printing heads to start applying these new materials, you better start thinking to do so, otherwise you will stay behind....
最后我要告诉你:如果你还没有买好或者对你的机器和喷头做好调整去开始使用这些新的原材料,你最好开始考虑这个事情,不然你就要落后了……
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