与大多数人说的不同:中国生意越来越好做!
Everywhere I go I constantly hear from foreigners or local people that the economy is slow and that business is not good or not as good as it used to be 3-4 years ago. And while maybe some of this may be true I believe that doing business in China is just getting better and better. It is just more about your attitude towards the situation and status of the market (How you see the glass half empty or half full?).
I honestly believe that there are maybe more opportunities to capitalize when things are not going very well than when things are going good.
无论去哪里, 我总是听到外国人或者本地人说经济趋缓,生意不像3-4年前好做。 有些可能是真的,但是我相信在中国做生意正在变得越来越好做。当然,这与你对形势以及市场状况的态度有关(你是看到了半个空杯还是半个满杯?)说实话,相比于好的形势,我相信在形势不好的情况下,也许有更多的机会可以抓住。
Business in China is changing as the Country matures doing this very rapidly and transitioning at a speed hard to comprehend and even though the economic growth is slowing down, people think doing business is China is not attractive anymore considering this slow down and the higher costs.
中国正在以一种难以理解的速度快速发展与转变,与此同时,在中国做生意也在改变。有人认为随着经济的走缓和成本的提高,在中国做生意已经不再那么有吸引力了。
It is estimated that more than 80% of the existing western businesses operating in China are still very profitable. We are living proof of this!
然而,有超过80%在中国运营的西方企业却仍然盈利。 我们就是活生生的例子。
China is a huge Country of more than 1.3 billion people that are getting richer every year or at least to make it sound a little better the people have more economic solvency.
中国是一个拥有超过13亿巨大人口的国家,这里的人民正在变得越来越富有,换个更好的说法,这里的人民变得更有经济能力。
Every week, every month, every year more and more people by the millions enter the middle class and ystart demanding better things, different things, unique things that were maybe out of their league before.
They are demanding western goods, high level brands not limited to watches, purses, clothing but also other goods like ceramic. So the opportunity here is great if you can master it but the competition also increases year by year as well. Just look at the amount of western brands that were selling in this market 10 years ago (Maybe only a handful) and not there are maybe a hundred.
每周,每月,每年,数以百万计越来越多人加入到中产阶级行列,并开始寻求更好、更差异化的东西,这些东西是过去他们所不敢指望的。他们需要西方的商品,高端的品牌,不仅仅限于手表,钱包,服装,同样也包括其它商品例如瓷砖。所以如果你能把握,这里有很好的机会,但是同样这里每年的竞争也愈加激烈。看看10年前市场上的西方品牌数量与今天相比,10年前也许一个手就能数得过来,而现在也许有上百个了。
This period of rapid change is also a period of rapid urbanization. Farmers from the west move to the big URBAN areas to work in factories increasing their economic solvency and slowly moving and catching up to International wage levels. I read on an article that the middle class grew a lot from 1990 to 2005 and it just keeps growing and even some middle class people move to the upper class levels.
So this means that there are huge amout of people looking for better quality things, western things over just low price domestic things. This opportunity is something that you just cannot pass lightly.
这个快速变化的时期同样也是一个快速城市化的时期。农民从西部来到大城市,走进工厂工作,增加了他们的经济力并且正在慢慢地靠近国际工资标准。我读到一篇文章,从1990年到2005年,中国中产阶级的比例已经大大提升,并且还在持续增长,甚至一些中产阶级已经跻身到更高的阶层。所以,这意味着一个非常巨大的群体正在寻求更高质量的商品,西方的东西,而不仅仅限于便宜的国产商品。这绝对是你不能忽视的机会。
China is still a mystery to most western people as they have more than 5000 years of history thinking separately from the Western people. And that does not mean they do not want quality, they LOVE IT and they want it more and more than ever before and you can be the one who can provide it.
对于大多数西方人来说,中国仍然是一个神秘的国度,它拥有超过5000年的历史,和西方人不一样的思维方式。但这不意味着他们不想要质量,他们爱这些,他们比以往更需要,而你可以成为这些的供应方。
So, get ready and catch the opportunity, make better things, improve your quality, offer innovative goods and you will be just fine!
所以,准备好,把握机会,把事情做得更好,提升你的质量,提供创新的商品,你就会成功。
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