博洛尼亚就在眼前!如何充分利用这个展会?
Yesterday afternoon at CCIH we had a press conference related to the CERSAIE Fair and an event that will be held at CCIH on October 10 where multiple things will be discussed related to the Bologna-CERSAIE Fair. Among the most important things that will be presented in this conference there will be topics of design, status of Chinese market and probably one of the most interesting things: a summary of the fair.
昨天下午在中国陶瓷总部我们举办了一场新闻发布会,关于博洛尼亚展以及10月10日将在中国陶瓷总部举行的一场活动,到时候会讨论一些关于博洛尼亚展会的事情。最重要的话题包括设计,中国市场的现状,以及最吸引的部分:展会总结。
Many people have asked us and specifically me on how we are able to predict the fair so accurately, how we are able to make a summary so detailed and exact.
很多人问我这样的问题,如何能准确地预测展会,我们是如何把一个总结做到如此细致和精确。
I replied in the press conference to the people present and after the conference on an individual interview some of the details and secrets.
在新闻发布会上和之后的单独采访里面我对这个问题做出了回答,包括一些细节和秘密。
Some of the details are truly secrets and may remain that way but many other things can be shared without any problem. There is nothing to hide; there are no secrets, no misleading information.
I started by sharing to the group that we have been many years in business, to be exact 35. And that a group of almost 30 people from the company go to the show from 3 different countries: USA, Mexico and China. This helps a lot when you have people with different cultural backgrounds, markets and points of view. Another thing that is extremely important is that our team consists of people from many departments: Design, Architects, Product Development, Innovation, Marketing, Sales, Managers, Technicians and Executives. And last and probably one of the most important things is that about 20 of the 30 people that go to the show have been working for more than 20 years for our company not in the industry, so we have worked together for many, many, years and know each other extremely well.
The other 10 have worked 10-20 years at least and have attended the fair for almost the same time.
So this helps A LOT!!!
某一些细节可能不方便透露,但是其它的事情都可以一起分享,不需要隐瞒,保密或有什么误导信息。开场我先介绍我们35年的经验,接着介绍了前去参加展会的团队。团队一行30人,由来自3个国家的人员组成:美国,墨西哥和中国。当你的团队由来自不同文化背景、市场、拥有不同观点的成员组成的话,会很有帮助。另外,非常重要的是我们的团队由不同部门的人构成:设计、建筑、产品开发、创新、市场、销售。有经理,工程师,也有高管。最后一点,可能也是最重要的一点,这 30个人里面有20人在公司(不仅仅是在建材行业)工作超过了20年,所以我们已经在一起共事多年,彼此都非常了解。而另外的十几人也至少在公司工作了10-20年,拥有和其他成员一样的参展经历。所有的这些对我们的帮助很大。
Another funny example I gave to the person that was making a personal interview after the show to me and I explained graphically the difference on what happens when an Asian (Not necessarily Chinese) person goes to a booth vs. when a Western person goes; and believe me it is quite different. It is so different that the example is so clear that left no room for misinterpretation and explained one of the main reasons why it is practically impossible for a Chinese person to make a detailed, accurate report of the show.
在新闻发布会后的一个专访里,我通过一个有趣的例子形象地解释了亚洲人(不仅仅是中国人)和西方人参观展位所获得的待遇差别;相信我,差别是如此之大,以至于无需更多解释,你就可以通过这个例子清楚地看到为什么中国人很难对展会做出详尽,准确的报告。
In the event many interesting things will be shared and maybe even there will be the best time to explain to you in the same way I explained this reporter about this. I believe that my words will not be enough even if I try to do my best, than showing you in the event.
不管我怎么努力,文字描述都不如身临其境场来得清楚。在10月10日的趋势发布会上我将会和大家分享很多有趣的事情,届时也会是一个最好的机会在现场向大家分享上述例子,解释观展区别。
I hope to see all of you on October 10, I know that it will be very nice, complete and interesting and very well worth it.
我希望在10月10日能见到你们,我确信报告将非常棒,全面,有意思,绝对值得一听。
On my next article I will share with you just 2 or 3 days before travelling to Italy a prediction of some of the things that I believe you will see.
在我下一篇文章里,也就是在我动身前往意大利之前的2~3天,我将会和你分享关于本次展会的预测。
And for all the ones that will not get the chance to go I will make my article in 2 weeks directly from there with even some pictures while you are here in Foshan.
对于此次没有机会去到展会现场的各位,两个礼拜后我将直接从意大利为身在佛山的你们带来图文并茂的文章。
And last; if you did not get the chance to go and you are interested to find out what happened there in Italy the best you can do is attend this conference on October 10 at CCIH.
最后,如果你没有机会去,然而对意大利所发生的一切感兴趣的话,你所能做的最好的事情就是去参加10月10日在中国陶瓷总部举办的2015国际瓷砖趋势发布会。
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