回到现实!Back to Reality!
I mentioned in previous articles how China was somewhat closing the gap with the Italians. To a certain degree I still agree on that. China has improved significantly the quality of their products by producing them in digital technology.
我在之前的文章里面曾经提到过中国和意大利在陶瓷行业的差距有所缩小,以及如何缩小。在某种程度上我仍然同意这个观点,中国已经通过数码喷墨技术的使用显著提升了产品的质量。
The better or good designs that are acquired in Italy are much easier to produce or reproduce from that design but with limitations on the size of the design that it is bought or the number of faces that can be produced with the local digital machines that are limited by their software and the number of faces that can be printed.
随着从意大利获得更好的设计,想要生产或者再现这些设计变得容易多了。但是限制在于,要么所购买的设计本身的尺寸大小(设计面多少组成的整体尺寸)有限,要么是购买了足够多面的设计,却因为中国国产喷墨机软件本身的限制不能够将这些设计面全都打印出来。
With the Italians or Spanish and their digital machines there are not such limitations. All their products when they are produced digitally they are produced using many faces and very random.
对于意大利和西班牙来说,他们的喷墨机没有这样的限制。他们所有的喷墨产品都是多面生产的,变化非常丰富。
Well in this past trip to Italy and Bologna we were all brought back to reality. I mentioned a few times that our woods made in China with digital designs from Italy and many faces were almost at the same level of the Italians. And the same thing I said of other marbles that we produced or that other companies produced. After just a few minutes of touring the fair we noticed right away how the Italians widen the gap when we just tought it was getting smaller.
好吧,在这次意大利博洛尼亚之旅中,我们被带回了现实。 我提过几次我们使用意大利设计稿在中国生产的数码喷墨木纹砖能够实现很多面并且基本上可以和意大利产品媲美了。 我还说过我们公司以及一些其它公司生产的仿石瓷砖也取得了同样的成果。然而,在博洛尼亚展上逛了几分钟之后,我们马上意识到了意大利人是怎样把我们认为已经缩小的差距又拉大的。
These Italians are really something else. Frankly I just sometimes can’t tell how exactly they do it, but always they just find different ways to make themselves different, better and keep the gap wide.
意大利人真是不一般。 坦白说我有时候真不知道他们究竟是怎么做到的,但他们就是能够找到让自己与众不同的方法,并且与别人保持差距。
So what in the world did they do to keep the gap wide:
他们到底是怎么保持领先优势的呢:
They increase the size of their square tiles and not only that they manufactured sizes different than the common sizes used in China (60x60 & 80x80) Italians manufactured (75x75 & 90x90)
他们方形规格砖做得更大了,并且和中国的常规规格60x60 和 80x80不一样,意大利人更多生产75x75 和 90x90的规格。
Slim tiles of 4mm were slowly but for sure keep growing
4mm的薄板正在缓慢但是稳定地增长。
Large Rectangular sizes 50x100 & 75x150 were very common to see
50x100和75x150等长方形大规格砖很常见。
Multi-sizes of the same exact product: 30x30, 30x60, 60x60, 60x120 and even with different finishes like matte or natural, semi-polished or lappatto, structured and even polished.
同样的产品做成不同的规格如:30x30, 30x60, 60x60, 60x120,甚至做成不同的表面处理如:亚面,半抛,凹凸表面和全抛。
Incredible new uses of different inks and special effects to give the finished product some unbelievable results that look almost or even better than the natural stone or wood.
不同墨水和特殊效果通过不可思议的新的应用方式赋予产品令人难以置信的外观,和天然的石材和木纹一样逼真甚至更佳的效果。
Extremely creative new designs that are not even taken from natural products but instead are created from something like does not exist in nature like combining stone with wood to creat something new and interesting
一些极具创造力的新设计,它们甚至不是从天然材质上直接取材的,创造了一些自然界不存在的材质,比如说通过把石材和木纹的混合创造出的新而有趣的材料。.
These are some of the most important things that we can summarize in respect to what they did to set themselves apart. Now it is going to be up to us in China to determine what, when and how we are going to do to improve and make the products manufactured in this country better and as good as the Italian.
这就是我们所能总结的一些东西,他们就是通过这样和别人区别开来的。现在,一切都要看在中国的我们了,我们真要决心做些什么,何时做、如何做去提升在我们这个国家生产的产品,让它们达到甚至超过意大利的水平。
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