意大利博洛尼亚陶瓷展的初步报告
The most important ceramic fair in the world is in session at this moment. I am going to give you the first feedback from our team that is attending after the first few days and mid through the fair.
此刻,陶瓷行业最重要的世界性展会正在进行中。 在展会已经过了一半的时候,我想把我们团队在展会现场所收集的第一手资讯和你分享
The first thing that was immediately noticed the first day at 9:00 am at the entrance of the fair was the significant amount of Asian and we all bet were Chinese people ready to get in.
第一天上午9点钟,在展会的入口处的很多亚洲人马上引起了人们的注意,我们都认为这应该是等待入场的中国人。
Every year we see a lot of Chinese and every year it seems that there are more and more, but this year was different! There were A LOT! And this was quite interesting to our team. Even one of the guys made the comment: Are we in Italy or China?
每年我们都见到了很多的中国人,而且看起来一年比一年多, 但是今年还是不一样!太多了!我们的团队觉得这非常有意思,其中有一个家伙这么评论: 我们到底是在意大利还是中国?
There was a meeting yesterday afternoon after attending the first three days to discuss what was the things that the team noticed about product styles, sizes, colors, etc.
在前三天的展会结束之后,我们的团队昨天下午开了个会,讨论展会期间看到的产品种类,规格和颜色等等
And I can tell you that the woods are still extremely strong and still a very solid style that is quite active and present at least 60-65% of the most important brands. The difference is that this year they are making them much, much, better more realistic, better effects, better raw materials and larger. The most common sizes were 120, 150 and even 180 cm long.
我能告诉你的是,木纹砖的势头仍然非常强劲和稳定,至少60~65%的那些知名品牌都展示了木纹产品。今年不一样的地方在于,它们更加逼真,拥有更好的表面效果,使用了更好的原材料以及更大的规格。 普遍的规格是120和150,有些规格甚至已达到了180.
The other products that were quite seen were the cotto and cement styles. More sophisticated patterned decos with all sorts of different colors from multicolor, to bright colors and shades of gray and brown. The field tiles were ALL 100% digital and the most common were cement, concrete styles.
其他展示得较多的则是以COTTO和水泥砖为样板的种类,各种更精致更色彩缤纷的配件图案,从多个颜色到明亮的颜色,再到灰色和棕色调。所有的主砖都运用了喷墨打印技术,最常见的是水泥,混凝土风格。
And last the marbles, stones styles. Same product offered in multi-sizes. From 30x30, 30x60, 60x60, 60x90, 90x90, 60x120 in the same pattern or style to create a modular pattern of the same style.
最后是仿石类。 同样的产品通过不同规格展示。 从30x3030x60,60x60,60x90,90x90 ,到60x120规格,这些规格能够为同一种类的产品创造出组合式的效果。
The stone looks are quite nice with a lot of movement, very random so you can’t see two pieces alike and they look as real or if not better than natural marbles or stones.
仿石类的产品看上去很棒,有很多的纹理变化,非常随机,你甚至看不出两片一样的砖,它们看上去就像真的一样,有些甚至比天然的石材更加好。
We still have 2 more days to go see more in Sassuolo when the team makes a trip to the design firms and see more in detail the most common styles and designs used by the most important Italian Brands of the industry.
我们还有2天的时间去Sassuolo看更多的东西, 我们的团队会到那里拜访一些设计公司,在那里我们可以看到意大利陶瓷行业里面最知名的品牌们常用的产品种类和设计的更多细节。
When the trip is completed we will make a very professional summary to determine by our team the trend of what was presented at the fair and conclude what will work in our different markets.
当整个行程结束的时候,我们会做一个非常专业的总结,由整个团队一起决定这次展会所呈现的趋势,以及如何将其应用到我们不同的市场上。
Things do not quite change from one year to the other and many times what you see is just a good improvement of what was presented the previous year of the things that were more popular.
一年接着一年,趋势并没有大的变化,很多时候你所看到的只是前几年已经展示过的产品的提升版本,它们越来越流行了。
Our team will keep benchmarking and we will see if something else interesting is found in the next few days they are in Italy.
我们的团队还会继续学习和对比,看看接下来几天里在意大利还有什么有意思的东西。
Have a great holiday, enjoy the free time the following week!
节日快乐,享受接下来这个礼拜的假期!(翻译:耿海波)
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